Leap welcomes Craig Jones, new Head of FinTech.

March 25, 2024
1 min read


  • Leap, a home improvement SaaS company, has hired Craig Jones as its new Head of FinTech.
  • Jones brings over 25 years of experience in finance and technology, previously working at SoFi and Greenwood.

Leap, a home improvement software as a service (SaaS) company based in Baltimore, Md., has recently appointed Craig Jones as its new Head of FinTech. Jones, who previously served as the vice president of Operations and Strategic Product Launch at SoFi, brings over 25 years of experience at the intersection of finance and technology to the role. In his previous positions, Jones led optimization efforts across multiple business units and technology advancements, including spearheading the launch of products such as SoFi’s credit card program and building controlled ecosystems for SoFi Money.

At Greenwood, Jones held the role of head of Product & Operations, where he strengthened engineering and operational infrastructure, leading to exponential growth and successful fundraising endeavors. With his extensive background, Leap believes that Jones is well-equipped to revolutionize its embedded finance program by fine-tuning current offerings, forging strategic alliances, and spearheading innovative product development.

The CEO of Leap, Patrick Fingles, expressed excitement about Jones joining the team, highlighting the importance of navigating the complex home improvement lending landscape and optimizing lending approvals for contractors. As Leap continues to evolve and improve the experience for both employees and customers, Jones’s expertise in finance and technology will be crucial in driving growth and innovation within the organization.

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