Google’s stricter rules for consumer finance ads are now in effect.

February 27, 2024
1 min read


Google is enforcing stricter rules for personalized ads related to consumer finance products and services. Any breaches of the updated policy may result in a warning or account suspension. Make sure your ads comply with the new guidelines to avoid disruptions in campaign performance.

Article Summary:

The article highlights Google’s upcoming enforcement of stricter rules for personalized ads in the consumer finance sector starting from February 28. Any violations of the policy could lead to warnings or potential account suspension, with full implementation expected to take approximately six weeks. To avoid disruptions in campaign performance, it is essential for advertisers to ensure that their personalized ads comply with the updated policy.

The updated policy specifically targets sensitive interest categories related to consumer finance products and services, including credit cards, home loans, short-term loans, banking products, debt management products, and more. Advertisers are prohibited from targeting audiences based on gender, age, parental status, marital status, or ZIP code in the US and Canada.

Google’s spokesperson emphasized that these measures aim to protect consumers and expand the existing personalized ads policies. Advertisers are urged to take immediate action to align their personalized ads with the new guidelines to prevent any potential account suspensions and campaign disruptions.

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