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TLDR: FinTech firms are taking inspiration from iGaming leaders and incorporating gamification tactics into their platforms and services. Gamification, which uses game-based elements to engage customers and encourage certain behaviors, has been proven to increase customer retention and revenue in the iGaming industry. By applying similar strategies in the FinTech sector, companies hope to achieve similar results. The recent Forbes Future of FinTech Summit provided a platform for industry leaders to discuss the potential benefits of gamification in FinTech.
According to the article, gamification in FinTech is particularly relevant in the context of neo-banking, customization, and the adoption of new technologies. FinTech companies are focused on providing personalized and intuitive experiences for their customers, and gamification can be a valuable tool in achieving these goals. By incorporating game-like elements into their platforms, such as rewards, challenges, and leaderboards, FinTech companies can drive engagement, increase customer loyalty, and ultimately boost revenue.
The article also suggests that the success of gamification in iGaming provides a useful model for FinTech companies to follow. In the iGaming industry, gamification has been integral in attracting and retaining users, as well as driving revenue growth. By adopting these tactics, FinTech firms can tap into the existing knowledge and best practices of iGaming leaders.
Overall, the article highlights the growing trend of gamification in the FinTech industry and the potential benefits it can bring. Companies are eager to leverage gamification to enhance their customer experiences and achieve business objectives. With the success of iGaming leaders as a model, FinTech firms are applying similar tactics in their own platforms and services to drive engagement and revenue.
