Financial Finesse named Best Personal Finance Platform at 2024 FinTech Awards.

March 14, 2024
1 min read


  • Financial Finesse wins “Best Personal Finance Platform” in the 2024 FinTech Breakthrough Awards.
  • Aimee, an AI-powered virtual financial coach, helps employees with their financial wellness.

The FinTech Breakthrough Awards announced Financial Finesse as the winner of the “Best Personal Finance Platform” award for their AI-powered virtual financial coach, Aimee. Aimee is designed to diagnose employees’ financial needs and connect them to resources and live financial coaches. With over 20,000 companies using Aimee, it has facilitated 8.3 million interactions and helped users reduce financial stress, build emergency funds, improve credit scores, and set up debt repayment plans. Financial Finesse CEO, Liz Davidson, expressed excitement about Aimee’s recognition and the team’s dedication to financial wellness. The platform provides users with personalized Financial Wellness Scores and Action Plans to improve their financial well-being. Edwin Jongsma, VP of AI at Financial Finesse, highlighted the power of AI in delivering personalized financial experiences safely. The FinTech Breakthrough Awards, open to fintech companies worldwide, recognized Financial Finesse among 4,000+ nominations. Additionally, Financial Finesse was named a BOLD Awards finalist in the “Boldest AI” category. Since 1999, Financial Finesse has offered unbiased workplace financial wellness coaching programs to empower employees towards financial security with personalized coaching, workshops, webcasts, and educational tools.

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